Services

Research Methods

  • Bilingual Moderation

  • Screener Design and Translation

  • Discussion Guide Design and Translation

  • Summary and Analysis of Findings

  • Focus Groups

  • Ethnography

  • Shop-alongs

  • One-on-one Interviews

  • Online Groups and Interviews

Techniques

  • Advertising/Copy Evaluation

  • Concept Development

  • Ideation Sessions

  • Laddering Technique

  • New Product Research

  • Projective Techniques